October 18, 2012 - Day 1

Location: Winchester Room

11:00 am - 12:00 pm: October 18, 2012 - Day 1
Cloud Services for App Developers
Whether you're developing games or other apps, a multitude of plug-n-play cloud services platforms have sprung up to provide app developers with cross platform, scalable access to backend services such as data storage, user management and authentication, push notifications, analytics and more. Learn about the cloud services available for developers, and how best to leverage within your apps.
1:00 pm - 2:00 pm: October 18, 2012 - Day 1
Best Practices for App Store Optimization
This session focuses on how to optimize your app's meta-data for the most organic app downloads. This includes your title, keywords, description, price, category choice, and more.
2:30 pm - 3:30 pm: October 18, 2012 - Day 1
Success Stories: Developing for Android, iPad, and iPhone
Join us for 3 case studies:  Successes and Mistakes made building our iPhone App. Successes and Mistakes made building our iPad App. Successes and Mistakes made building our Android App.

Secrets to Banjo’s Cross Platform Success
Rish Mehta, Director of Mobile, Ban.jo will discuss how Banjo has created a product that has had equal success on iPhone and Android, and how he has built a team that is able to iterate extremely quickly on both platforms, leading to the product being featured as App of the Week both in iTunes and Google Play in the past year. Banjo is a mobile social discovery platform that taps into the most powerful social networks to provide a real time view of what's happening any place, in real time. The service has amassed over 2 million users in a little over a year since launch. Banjo has now made 300 million connections and sends out more than 5 million friend alerts every month. Banjo's user base is global and the product has been translated into 10 different languages.
Speaker: Rish Mehta, Director of Mobile, Ban.jo

Mint.com's Cross Platform Success
Mint.com has topped 10 million registered users and in terms of user acquisition, 70 percent of users now come from iPhone and iPad vs. online, reports TechCrunch.  The service is tracking more than $80 billion in credit and debit transactions and almost $1 trillion in loans and assets. In his session, Brian will discuss ways for companies to develop cross-platform technologies and how to create products that meet the need of their target audience without compromising the brand. He will highlight use cases that have led Mint to create several strategies unique to each product including: Google Android, iPhone, iPad, Tablet and Google 7 inch while maintaining Mint’s unique look and feel.
Speaker: Brian Tan, Product Manager for Mobile, Mint.com

Discovery Bay Games Case Study

"Discovery Bay Games (DBG) launched the world's first iPad game accessory (or "appcessory") in November 2010, including an accompanying app called Yoomi.  In 2011 DBG launched two more devices together with accompanying apps, including content with well established brands such as Saturday Night Live, Highlights, and Atari.  On October 1, 2012, DBG, under its DUO brand, launched three more iOS accessories, including DUO Gamer, which works with Gamelofts top iOS titles, DUO Pinball, which works with the top-selling Pinball and Pinball HD Collection from Gameprom, and Thomas The Engine Steam Team Station.  Earlier in 2012 DUO launched Dora The Explorer Let's Play Backpack, and iPad accessory, together with an accompanying app of the same name.  DBG has both developed apps and partnered with already successful app developers.  Craig will provide an overview of some of what the market has taught DBG along the way as the pioneer in the iOS game accessory business." duo-games.com

Speaker: Craig Olson, Co-founder and Chief Strategy Officer, Discovery Bay Games

3:45 pm - 4:45 pm: October 18, 2012 - Day 1
Enterprise Application Development
Speculative app development and monetization has been a difficult path for mobile app developers since well before the era of smartphones. While the situation has improved and there are more winners of greater magnitude making smartphone apps, there is also a potentially more stable and reliably remunerative category of app development: Enterprise mobile apps. This session describes the distinctive characteristics of some representative categories of enterprise apps, the necessary knowledge domains, and development methodologies appropriate to enterprise app development.

October 19, 2012 - Day 2

Location: Winchester Room

11:00 am - 12:00 pm: October 19, 2012 - Day 2
Network APIs
Everyone is familiar with on-device APIs that open up all sorts of possibilities for developers and their apps. But there are also a number of APIs that reside in the network to provide great services like terminal location for non-GPS devices or coarse location when GPS isn't available, in-app payments, device status and more. Learn about the possibilities available and how you can make great apps and services with them.
1:00 pm - 2:00 pm: October 19, 2012 - Day 2
Ubiquity and supporting many platforms:
Building a platform that successfully scales across hundreds of devices and platforms is no easy feat. This interactive session will put two companies under the microscope for a chance to learn and explore how their approaches to achieving ubiquity are both similar and different.  There will be in-depth discussion around how each is designing, scaling and monetizing, with the opportunity to hear a host of key learnings and details on how each is moving forward.  Bring your questions; there will be plenty of time for them.
2:30 pm - 3:30 pm: October 19, 2012 - Day 2
Cross Platform Development with HTML5
What can be done today with HTML5 on mobile platforms, and what will be possible tomorrow? Learn what makes HTML5 attractive as a development platform, the state of currently available tools, opportunities for monetization and distribution, and considerations for deciding when to develop with HTML5 vs the native app stores. There's a proliferation of development tools out there promising write once, run anywhere app development. In this session, learn exactly what capabilities are being offered, possible restrictions you should be aware of, and advantages and disadvantages for using such tools.