October 18, 2012 - Day 1

Location: Almaden Ballroom

11:00 am - 12:00 pm: October 18, 2012 - Day 1
Application Trends / Market Research
We are seeking to uncover the latest trends in mobile applications. Which types of applications are most popular? What cutting-edge technologies are being incorporated to enhance the user’s experience? How are applications being leveraged by marketing and entertainment companies to create brand engagement? How are applications being used in the enterprise field to boost productivity? The resulting session or session(s) on this topic will also address the outlook for applications – Are they here to stay or will we shift to another medium down the road?
1:00 pm - 2:00 pm: October 18, 2012 - Day 1
Going Global
How should developers think about going global and implementing an international strategy? Is there a difference in the way apps are conceived, developed and marketed in each type of market that each can learn from? When is the right time to localize a successful domestic app for international audiences? What are some of the pitfalls to avoid when trying to market an app internationally, and who should you be partnering with for distribution? What cultural, educational and financial differences affect the way in which apps are adopted? How do you successfully launch an app for worldwide audiences?
2:30 pm - 3:30 pm: October 18, 2012 - Day 1
Distribution Opportunities
From the Apple and Google app stores to alternatives such as the Amazon store, the Facebook App Center, GetJar, carrier stores, and more.  Understanding your distribution options is key.  What should your mix be and which are the most effective distribution strategies?
3:45 pm - 4:45 pm: October 18, 2012 - Day 1
Monetization vs User Acquisition
Does it have to be one or the other? Build a business model/revenue channel first or focus on user acquisition and worry about revenue later. Is there a balance? This panel will compare and contrast the advantages to each approach.

October 19, 2012 - Day 2

Location: Almaden Ballroom

11:00 am - 12:00 pm: October 19, 2012 - Day 2
Crossing the Chasm
What are brands doing in mobile and are today's apps meeting their requirements and expectations?
1:00 pm - 2:00 pm: October 19, 2012 - Day 2
Mobile App Discovery - How to Drive Downloads and Engagement
There are lots of options out there ranging from CPA download campaigns to in application contests.  Come learn what tools and marketing tricks mobile application developers and publishers are using to get their applications discovered and downloaded.
2:30 pm - 3:30 pm: October 19, 2012 - Day 2
Maximizing In-App Purchasing
More than two-third of revenue in the iOS app store comes from freemium apps, with momentum clearly shifting towards in-app purchase business models. But success with in-app requires careful planning and design, as well as the continuous addition of new features and content. How do you make the shift from one-time paid downloads to this new and lucrative business model?
3:45 pm - 4:45 pm: October 19, 2012 - Day 2
Mobile Payments - Now and Future
Where are we at today? Where are we heading? Is NFC a viable option? The strategy of Google, Square, Apple, Visa and Paypal are examined. Who will eventually win? And more importantly, who should you bet on with your apps.