Michael Prichard is the Founder and Chief Technology Officer of WillowTree Apps and leads a team of more then 35 developers and designers.

Prior to WillowTree Apps, Michael created and sold an e-mail archiving software business and also has extensive experience as a development consultant for many large companies including IBM, State Street, and Adobe.

Michael also led the team designing and building enterprise-level applications for 4000+ employees at Rotech Healthcare, Inc. Applications included an online pharmacy reorder systems, eIntake, eProcurement, Inventory Tracking and a number of business reporting tools.

WillowTree Apps assists its clients in developing strategies, designs and software for mobile devices and other emerging media. It was recently named an Inc. 500 company. The company has helped clients launch apps in iOS, Android, Blackberry, Windows Phone, mobile web/HTML5, Facebook, and interactive TV. WillowTree has received numerous industry awards, including being ranked a top global mobile development company by SourcingLine and Best Web Design Agencies and being covered by CNBC, Forbes, MacWorld and CNET.

Notable clients include Johnson & Johnson, GE, Cox Media/Valpak, Manta, Vox Media/SB Nation/Verge, the Department of Defense, Syracuse University, the University of Virginia, The Game Show Network, the Brooklyn Nets (NBA) and the Philadelphia Eagles (NFL).